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Attend a Beer Festival

2025 Michigan's Great Beer State Conference & Trade Show

Presented by Michigan Brewers Guild,
Michigan State University Extension and
Master Brewers Association of the Americas - District Michigan

January 8-10, 2025
Kalamazoo Radisson Plaza Hotel

This event is for those 21+. ID required.

REGISTRATION IS NOW OPEN

REGISTRATION DETAILS:

  • Member Price: $345 + fees full conference, until 11:59pm on 1/3/2025.
    (Late Registration Rate: $395 + fees).
    Registration ​Includes:
    • Access to Trade Show (Wed.)
    • Sensory Evaluation Workshop (Wed.)
    • All conference sessions (Thurs. & Fri.)
    • Great Beer State reception dinner (Thurs.)
    • All other Conference meals (note: some meals on own, check schedule for details)
       
  • 1 Discounted ($150 + fees) BREWERY Member Registration: Brewery Members receive one discounted conference registration as a benefit of MBG membership. To use this benefit, simply register for the "Discounted Member Registration" type by Jan 3. Discounted registration includes all features outlined above.
     
  • Non-Member Price: $395 + fees full conference, until 11:59pm on 1/3/2025. (Late Registration Rate: $445 + fees). Includes all features outlined above.
     
  • Group Discount: A 10% discount is available for 5 or more full paid member conference registrations. Enter the discount code group25 at check-out.
     
  • Wednesday Only: $150 + fees until 11:59pm on 1/3/2025.
    (Late Registration Rate: $175 + fees)
    Registration Includes: 
    • Access to three mini sessions
    • Access to Trade Show
    • Sensory Evaluation Workshop 
       
  • Trade Show Only: $105 + fees until 11:59pm on 1/3/2025.
    (Late Registration Rate: $130 + fees)
    • Includes access to the Trade Show on Wednesday, Jan. 8 only.
    • Does not include access to Conference sessions (1/8-10), meals, Great Beer State reception dinner and/or Sensory Evaluation.

CONFERENCE SCHEDULE
Updated October 31, 2024. A more detailed schedule will be posted in the coming weeks.

Wednesday, January 8

8:00AM — Registration Opens (Kalamazoo Radisson Arcadia Ballroom)

Sessions Specific for Start-Up Breweries & Emerging Professionals

9-9:45AM — Anatomy of a Business Plan

10-10:45AM — How & Why to Build a Quality Control Program

11-11:45AM — Stories from the Brewhouse (Roundtable)

11-11:45AM — MBAA Meeting

12-1:15PM — Sensory Evaluation (Kalamazoo Radisson Arcadia Ballroom)

1-6PM — Allied Member Trade Show (Kalamazoo Radisson, Lower Level)

3-4PM — Chinook Cup Judging (Kalamazoo Radisson, Lower Level)

7PM — Featured Social Activities, Hospitality Suites Open

Thursday, January 9 

9-10:30AM — Michigan Brewers Guild Annual Meeting

9-10:30AM — Hop Growers of Michigan Annual Meeting

11AM-12PM — Keynote Address

12-1PM — Buffet Lunch

1:15-2:15PM — Breakout Sessions

2:30-3:30PM — Breakout Sessions

3:45-4:45PM — Breakout Sessions

5:00-6:00PM — Breakout Sessions

6:30-7:30PM — Happy Hour & Awards Ceremony

7:30-10PM — Great Beer State Dinner

Friday, January 10

8:30AM — Bloody Mary Bar

9-10AM — General Session

10:15-11:15AM — Breakout Sessions

11:30AM-12:30PM — Breakout Sessions

HOTEL RESERVATIONS:

A limited number of rooms are available at the Kalamazoo Radisson starting at $174 per night, + fees & taxes. You must call the hotel directly at 269-343-3333 and reference Michigan Brewers Guild 2025. Self parking is $12 per night in the garage attached to the hotel (standard rates apply for valet parking). 

TRADE SHOW EXHIBITORS:

Registration is open now for current MBG Allied Members. If you are not currently a MBG Allied Member, but are interested in joining to participate in the Trade Show, you can find investment levels and contact information here: https://allied.mibeer.com/alliedmembers

Exhibitor rates are as follows:

  • MBG Member (w/o power): $525
  • MBG Member (w/ power): $605
  • Non-Member (w/o power): $775
  • Non-Member (w/ power): $855

SPONSORSHIPS:

For details on sponsorships, or for general Conference & Trade Show questions, contact Dianna Stampfler, MBG Publicist at Media@MichiganBrewersGuild.org.

Tickets

Presale (Enthusiast Members Only):

General Public Sales Start:

Purchase Tickets Here
Download the Festival Posters


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Register your band to be considered for a musical spot at one of our upcoming festivals.

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